What to Look for in an Events Host?
There’s more to hosting than just reciting words from cue cards. It’s a tough job to keep the attention of the audience, keep the program flowing, and to always be prepared in mere seconds with something to say.
Hosts don’t get as much credit as they should, to think that they are one of the most visible people in the event. Here are the qualities you should look for in an events host:
1. The host can represent the product, service, or company.
Models and celebrities are screened very carefully before they’re chosen represent the company, so why shouldn’t it be the same for hosts? He or she will be one of the most visible people in the event, and they have to be able to talk about what the event is all about with as much sincerity and excitement as possible.
2. The host has to be relatable and credible.
Hosts are very versatile, but they also have their specialties. They have their own target markets that they cater to best. For company events, it’s no surprise that fellow employees are asked to host, since compared to outsiders, they know the company the most. For press events, think about your target market. Moms will believe a fellow mom, bachelors will listen more to a guy who knows what he’s talking about. And it’s not enough getting a host that’s “one of them”. He or she must come off as an expert—or at least be able to talk like one.
3. The host has to know what your expectations are.
What do you want your host to do? Do you want him or her to do the basics, or do you also want to speak in different languages, or entertain the crowd with their singing or dancing skills? (Which, by the way, some hosts do!) Run the event’s program with them, and be very detailed about what will happen—like if there’s a Q&A portion, if they’re expected to moderate a discussion, or if they’ll be tasked to assist the guests in some way.
4. The host has to be professional.
This might sound like stating the obvious, but there are a lot of hosts that only have the confidence, but not the professionalism that comes with being a good host. This doesn’t mean that you only get hosts who have been in the business for a long time. Being a professional means being on time, coming prepared, looking presentable, and being comfortable on stage. Professionalism is also found in newbies who have the passion and drive to succeed in their line of work.
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